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Upstate Empire Fitness first opened it’s doors to the public on September 1, 2018.

Upstate Empire Fitness is a 15,000 square foot facility with an open floor plan and large studio which is utilized for group training, training and nutrition seminars as well as a stretching/mobility area. The gym houses above industry standard strength and cardio equipment and is the home of world renowned Les Mills™ group training.

Upstate Empire Fitness has found a way to take fitness and personal training to the next level by combining their already successful virtual training and nutrition company with a more personal one-on-one service to maximize results. The coaches can now film and evaluate exercise execution by pre-recording or hosting live training sessions in person or through virtual demos.

Upstate Empire Fitness offers:

  • 24 Hour Accessibility

  • Child Care

  • Tanning

  • Group Training (including indoor cycling)

  • Personal training & Nutrition programming

  • Online Coaching

  • Apparel

  • Protein shakes and smoothies

  • Numerous protein snacks including Sinless Bakery!

  • The Balanced Chef - Pick up & Grab-n-Go Meals

Our facility





Alyssa Devins

Husband and wife Brian and Alyssa Devins have been heavily involved with the fitness industry for over 15 years. Their combined experiences both academic and clinical have given them the ability to conceptualize sound practice of training and nutrition for clients with varying levels of experience.  In 2012 they formed an online training and nutrition service.  The online coaching company was just the beginning of what they aspired to be. The couple became popular from their countless display of clients’ body transformations and testimonials. Since inception the couple has helped over 2000 clients locally and abroad with weight management, fat loss, all categories and levels of physique contests, and muscle gain. Upstate Empire Fitness was established by a family who have a strong connection to fitness. The couples goal in opening this facility was to share their vision and passion for fitness with the people in their community.

1307 Champlin Ave
Utica, NY 13502
United States



Brian Devins



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